A competition is a great brand-building opportunity that brings your product or service into the spotlight – especially if it’s the prize in question. Check out more The Journey content at [ Ссылка ].

✅ Read about it on our blog ➜ [ Ссылка ]

⏰TIMESTAMPS⏰
00:00 – Introduction
00:19 – Why run a social media contest?
00:41 – Setting your goals
01:36 – Choose your platform and type of contest
03:03 – Using a third-party platform to manage the contest
03:22 – Understand the legality of running your contest
04:25 – Announcing the winner of your contest
05:26 – Final thoughts and tips

However, there is some assembly required when building your contest, and there are some very important steps you don’t want to skip.

Set Your Goals
As with any marketing campaign, you need to figure out what you want the outcome to be. Depending on your goal, the entry methods of your giveaway need to reflect your desired outcome. What do you want the user to do to enter your contest? Do they just need to follow your account, or do they need to leave a comment and tag their friends?

Pick a Platform and Competition
Based on your target audience, industry, and niche, certain social media platforms may be better choices than others. You don’t have to limit the contest to just one, but you're more likely to get the attention of your audience on the platforms they are most active on. No matter what you decide to do, we hope you’re prepared for all the notifications you’re going to get once this thing goes live. It can quickly get overwhelming if you don't have a plan to track all the entries.

Terms and conditions‍
But before you start your contest, make sure you can actually run it right. Social Media platforms have cracked down on contests due to liability issues, you'll need to read the rules to ensure you’re doing things by the book. Some guidelines for posting promotional content on social media platforms may include limitations on age, location, or any other factor, so make sure those requirements are clearly stated.

Everyone’s a Winner
The central character in this story is the grand prize. You could include a few tiered prizes or ten identical ones. Just make sure we know exactly what’s up for grabs. A disgruntled winner is the easiest way for a competition to backfire.‍

Measuring success‍
An important question to ask yourself is: What are you trading the prize for? You should ideally have some way to measure this by referencing data that determines if your competition ended up being a win for your brand. Worked even better than expected? Great! Now, how can you make it bigger next year?

FTC Guidelines: [ Ссылка ]

Competitions will always be valuable for brand visibility, new leads or sales, but they’re also a way for you to give back to the community that supports you.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

Want to learn about more ways to grow your business? Subscribe to GoDaddy on YouTube: [ Ссылка ]

GoDaddy links:
[ Ссылка ]
[ Ссылка ]
[ Ссылка ]
[ Ссылка ]
[ Ссылка ]

#socialmedia #contest #howto #godaddy #thejourney

свернуть