Today’s customer journey is more dynamic and unpredictable than ever before. This is because of the ongoing increase in mobile usage, changing consumer needs, and the ability to look for information and shop from anywhere. Consumers use an average of 6 touchpoints and more than half of this time is spent in short segments of fewer than 30 seconds – micro-moments.

With customers expecting consistency across touchpoints and less time to engage, brands need to understand how to capture attention, assist in decision-making, and drive loyalty in less than 30 seconds. This session will focus on the strategies and tactics brands can utilize to make the most of consumer’s shorter interaction windows.

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