This lecture covers new product development process and the product life-cycle.
This is a lecture that my college students listen too, but I publish for all students who are studying marketing. I am not a professional video production person or actor, just a really good instructor. So, no fancy graphic or dancing animated characters and yes, I am sure I messed up a few words. But if you are in an on-line class that expect you to just read a textbook, this will help. Check out the entire course of lectures.
Please ignore Lecture Codes - those are only for my current students to provide they did listen to the lecture.
![](https://i.ytimg.com/vi/Zgc_5PVRJ9I/mqdefault.jpg)