Running a successful account-based marketing program can be challenging.
Whether your organization is just starting out, has a few campaigns under its belt, or is an ABM pro, there are almost certainly ways to improve your processes and results.
In this episode of Closing Time, we welcome Meredith Fuller of Quarry to talk through the various stages of ABM, how go-to-market teams need to align to properly execute ABM, and how to encourage sales support and collaboration.
Want to better align your go-to-market teams? Get a demo of Insightly's CRM today: [ Ссылка ]
Connect with Meredith Fuller:
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Connect with Val Riley:
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00:00 Introduction
00:50 Laying the foundation for ABM
02:22 Expanding your ABM motion
05:52 Aligning go-to-market teams
07:14 Leveling up your ABM motion
08:50 Gaining buy-in from sales and leadership
10:38 Sourcing contacts
14:05 First steps for launching a program
#accountbasedmarketing #abmprogram #b2bmarketing
