Backes & Strauss is delighted to announce the upcoming release of The Vitesse Collection of watches in collaboration with Her Royal Highness (HRH) Princess Michael of Kent. Inspired by HRH’s lifelong passion and knowledge for the plight of Cheetah’s across the African continent, these exclusive watches show Backes & Strauss at its creative best while supporting vital efforts to preserve this extraordinary species.

“Time is of the essence to protect what remains of the worldwide Cheetah population, which currently sits at around 7,000 and continues to decline,” HRH said on the announcement. “I am especially passionate about this collaboration as it will raise awareness of the situation and benefit the Endangered Species Centre in South Africa and the Cheetah Conservation Fund in Namibia.”

The launch Vitesse Collection showcases several  ‘Métiers d'art’ dials with hand painted cheetahs on enamel, mother-of-pearl, silk and green jade. There is also a dial with hand engraved cheetahs on a mother of pearl background.  In addition there is an creative bezel set with Natural vivid yellow and black diamonds mimicking the skin pattern of the Cheetah.

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