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Is it possible for you to grow your company by focusing mostly on developing your product, rather than on sales and marketing? That's the premise of product led growth in general, as well as the book of the same title by Wes Bush.
I got this book as an audiobook, but I might end up getting it as a physical book so that I can easily refer to certain areas and take notes. This was pretty packed full with various metrics to use, how to build your product in alignment with your customers, which types of products product led growth is best for and what kinds might benefit from sales, marketing, content production, and more.
In this book, Wes Bush even covers things like email sequences and onboarding and customer surveys to optimize pricing, and a lot of other stuff, which makes it a lot like a mini course that you can immediately implement. It's made me re-think how I'll go about continuing to build my software company and I'll definitely want to circle back to implement lots of the things it talks about.
What's nice is that it gives lots of real world examples of what product led companies are successfully doing right now. It doesn't come across as some genius trying to give you his two cents that have never been applied in the real world. It comes across as a guy that's done lots of consulting in this area and that can provide plenty of examples of how to implement specific things.
It also doesn't try to make it sound like there's a specific recipe for product led growth, or that PLG is even best for every company. Bush provides frameworks throughout the book to help determine whether a specific thing would even apply to you.
So, all of that good stuff being stated, who might want to get this book? Well, product led growth requires getting multiple disciplines in alignment. If you're not an owner, executive, manager, or product manager who is able to influence those kinds of calls across multiple departments, then it might not be a great fit. You might learn some things for your specific role if you're in sales, marketing, product, engineering, data science, product design, or other high-touch product roles, but an organization really needs to be able to have all of those areas working together.
If you're potentially able to influence that, I'd recommend this book. If you're in the earlier stages of your product or you're a small business, the audiobook might suffice upfront. If you're in a big organization and need more active and nuanced work, then get the book.
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