Having a brand that’s neutral on important social and environmental issues is no longer enough–consumers want to know how your company is contributing to the greater good through cause marketing. This is especially important for our Gen Z customers who are taking action for causes they believe in.

Here’s the recap!

Do your research
Engage your customers
An alternative during holidays

What brands and campaigns have you seen that have done cause marketing well? Let us know in the comments below!

Merchants featured:
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Video sources:
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