In this keynote, uncover the huge shift that has fundamentally altered the traditional marketing funnel. Discover the three key trends all brands should be capitalizing on to meet the modern’s buyers needs—and learn how to measure partnerships on this new, dynamic buyer’s journey. Following the presentation, David. A Yovanno will be joined by incrementality experts for a fireside chat. Hear how brands are implementing innovative measurement techniques through real-life examples.
#marketing #partnership #influencer #affiliatemarketing
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