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Chapters:
Intro - 0:00
Lufthansa & the 747 - 1:27
The Importance of Premium Travel - 4:58
A Competitive Differentiator - 7:05
One Missing Piece - 10:05
Solving the Puzzle - 11:35
Outro - 12:14

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Earlier this year, the last 747 ever built rolled off the assembly line in Everett Washington. This historic moment was punctuated by a grand ceremony that saw thousands of Boeing employees in attendance, speeches from Boeing’s top brass, and even a surprise visit from John Travolta. But arguably the most interesting moment of the show came when Carsten Spohr - Lufthansa’s CEO - took the stage and said this:

“We at Lufthansa are currently looking into another upgrade of the 747-8…to fly this amazing airplane way into the next decade…and it’s something we are proud of that we are representing this airplane for many many more years”.

Now this unwavering commitment to the 747 might seem bizarre. After all, there’s a reason Boeing shut down production. Demand for the jet is nonexistent, and practically every airline has already phased it out. Only Lufthansa - the German Flag Carrier - has expressed any desire to keep it around. So what exactly does Lufthansa see in the plane that others don’t? Why won’t they retire the 747? Let me explain…

#747 #Boeing #Lufthansa

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