Porsche has shocked the world when they announced in 2015 that they will electrify the majority of their product lineup within the decade!
However, the brand's first EV didn't have it easy. While the Taycan was initially well received, outselling even in the iconic 911, but after the strong start, the cars saturated the used market, resulting in the values plummeting.
But why did this happen? And does a similar fait await all the other electric vehicles in the future
Everything you need to know to navigate the current market is explained in this video from the perspective of someone who is directly involved in selling used electric cars at an independent dealer in London.
CHAPTERS:
00:00 Introduction
00:37 Porsche Electrification Strategy & History
05:05 The Perfect Storm
09:30 Comparison with Tesla
12:30 Porsche's Solution
15:58 State of the Used EV Market in 2024
21:35 Bargain Electric Porsches
23:30 Conclusion
