Frederick Irving Herzberg was an American psychologist who became one of the most influential names in business management.
Herzberg proposed the Motivation-Hygiene Theory in 1959 in the book ”The motivation to work”. The theory is also known as the Two factor Theory of job satisfaction.
Herzberg's "two-factor theory" is a motivation theory. It looks at workplace conditions that affect employee satisfaction and motivation. The theory is often used in connection with Maslow's hierarchy of needs.
Section
0:00 Introduction
0:40 The two main factors in the theory
3:45 Hygiene factors
6:13 Motivator factors
8:24 Use of the model
10:57 Criticism of the model
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Maslow's hierarchy of needs
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Length: 13 min.
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