Episode 1: "The New Frontier" (original air date: 9/16/2009) looks at how Lamar Hunt, after the NFL turned down his attempts to purchase a franchise, arranges a group of fellow businessmen, the self-titled "Foolish Club," to start their own league. The episode examines back stories of the 8 founding owners, and spotlights the AFL's humble beginnings, from games played in mostly empty stadiums to the exciting 1962 championship game that took 2 overtimes to be resolved.

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