Starwood’s Aloft brand aims to deliver a fresh approach to the traditional hotel landscape, offering a tech-forward experience and modern style for the next generation of traveler. It has recently announced a new member of its Cupertino team, A.L.O., the hotel brand’s first Botlr (robotic butler). This cyber associate will perform both front and back of house duties at the hotel, assisting staff in delivering amenities to guest rooms and other tasks.
