Planet Fitness is without a doubt, the most hated and controversial gym in the world. A gym that makes fun of bodybuilders, rings an alarm if your grunt or drop your weights, and even promotes some questionable habits like pizza Monday or bagel Tuesdays.

But despite all the hate, over the past two decades, Planet Fitness has managed to grow to 17 million members worldwide, and rakes in over 7 billion dollars per year. A feat that less than 0.01% of all businesses will ever get to.

So how exactly are they so successful? And is all the hate around Planet Fitness really justified?

Watch the video to find out :)

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