Apple, Google, Amazon, Microsoft and Coca-Cola top the list, which measures financial performance, the ability of a brand to influence purchases and competitive strength. But luxury was the fastest-growing sector, with the value of the nine brands included in the 100-company list soaring by 42 percent over the last year.

Interbrand, which assigns a dollar value to each brand based on factors such as financial performance and brand strength, ranked Apple first in 2018 with a brand value of $214bn.

Apple became the first public company with a trillion dollar valuation.

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