There is no one right or ‘best’ way to light a fashion image. It all depends on how the shot is going to be used… aka the PURPOSE of the shoot. Is the image for a model’s portfolio? An advertising campaign? A fashion editorial? An album cover? A photographer must consider the brand, the magazine, and the end ‘home’ of the image when determining how to light for a shoot.

In this video I show you how I capture the same fashion look in three different lighting setups, providing very different moods and results.

Camera/Lens: All three images were captured with the Canon R5 and the Canon RF 24-105. This is my go-to camera and lens combo for studio photography.

Background: For all three of these shots I utilized a Savage Universal Fashion Gray seamless background. Fashion Gray is extremely versatile. Depending on how you light (or don’t light) it, you can make it appear black, white, gray, or any other color when a gel is introduced into the equation. That makes it the perfect background choice for this experimentation!

Let’s take a look at each of the three setups. For the first setup, the goal was to create an image that was timeless, perhaps for a classic editorial or timeless portrait. In the second setup, we went for something a bit more high key and friendly, perhaps for a celebrity portrait or commercial magazine cover. Lastly, we went with something colorful and far more creative… perfect for a creative fashion editorial or album art.

Setup 1:
- Purpose: Timeless Editorial or Portrait
- Main light: In this one light setup I used a beauty dish with a grid to the left-hand side of the frame to create flattering, sculpted light. The grid causes the gray background to appear darker, and for the light to fall off (get darker) down the body.

Setup 2:
- Purpose: Celebrity Portrait or Magazine Cover
- Main Light: The beauty dish with the grid remained the same as setup #1.
- Background Light: I placed a strobe on a floor stand directly behind the subject, pointed at the background. I turned up the power (a couple stops above the main light) to give me a pure white background.
- Fill Light: A used a medium umbrella with diffusion as a fill light on the scene. This helped to lift up/brighten the shadows for much more high-key results.

Setup 3:
- Purpose: Creative editorial or album art
- Main Light: The beauty dish with the grid remained the same as setup #1.
- Background Light: The strobe on a floor stand stays in the same position as setup #2, except in this instance we added a green gel to the light.
- Fill Light: The medium umbrella with diffusion is in the same position as setup #2, except for this setup we added a cyan gel. This will now create a blue fill to the shadows as well as a kiss of blue to mix with the background color (making it not just pure green).

For this shoot, you can see that I used the same hair, makeup, and wardrobe for each shot. Keep in mind, however, that once you have determined the purpose for the shoot this will likely affect all elements. You will start to change the model’s makeup, hair, set design, posing, and more to reinforce the underlying purpose of your fashion shoot…. This is why purpose is so essential!

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✘ PRODUCTS USED:

Canon R5
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Canon RF 24-105mm 4.0
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Profoto D2
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Profoto Beauty Dish + Grid:
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Floor Stand:
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Large Umbrella + Diffusion:
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Creative Gels:
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Fashion Gray Background:
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#fashionphotography #lightingsetup #adorama

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Photographer: Lindsay Adler
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Videographer - Samuel Bouret
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Makeup: Joanne Gair
Hair: Linh Nguyen
Styling: Raytell Bridges

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THANKS SO MUCH FOR WATCHING!

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