𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟰𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -
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Contact us: contact@purpose.org.in
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This beautiful life is worth fighting for, no matter where we stand in our lives.
Ageing can be daunting, but it’s one of life’s most beautiful experiences. This is the essence of this touching spot.
More than a 40th-anniversary campaign, this campaign is a heartfelt celebration of life. The film gently tells the story of ageing, showcasing people living with HIV preparing to go out. Each look in the mirror reveals a rich tapestry of wrinkles, greying hair, and sagging skin.
Since its founding in 1984, AIDES has led the charge against HIV and hepatitis in France and Europe, achieving remarkable progress and winning many battles. Yet, the fight continues as AIDES tirelessly supports those most vulnerable to these epidemics.
“With this campaign, AIDES wants to highlight an unrecognised truth that represents a significant victory in the fight against HIV/AIDS: today, individuals receiving effective treatment for HIV can live longer and healthier lives, with no risk of transmitting the virus when their viral load is undetectable,” says Camille Spire, President of AIDES.
The spot’s stunning close-ups and meticulous details, accompanied by a beautiful soundtrack, draw you in and deliver a powerful message.
Country: France
Year: 2024
Organisation: AIDES (@aides_paris)
Director of Communications & Fundraising: Elodie Lambourde
Communications Manager: Ophélie Levasseur
Communications Mission Officer: Julie Palma
Agency: STRIKE (@strike.paris)
President / CCO: Jérôme Gonfond
General Director / CSO: Pierre Bellefleur
Creative Directors: Rémi Lascault, Francis Pluntz
Artistic Directors: Alba Menendez, Julien Gallopin
Strategic Planner: Mata Massias
Head of Production / TV prod: Mélina Audoux
Production: Voir Pictures (@_v_o_i_r_)
Producer: Aurélien
Director: Ariela (@ariela.dorf)
Director of Photography: Victor Seguin (@victor_seguin)
1st AD : Pierre abadie (@elpedro3181)
Editor : Bruno Alves
Colourist : Elie Akoka (@elieakoka)
Production Manager: Margaux Monneri-Fons
Focus puller : Florent Tité (@@eltitegrande)
2nd AC : Elsa Rivière-Poupon
Video : Ocean Gal
Line producer : Margaux Monneri-Fons
Production coordinator : Simon Durot
Production assistant : Caroline Voccia (@caro_voc)
In-house Art director : Maxence Houtin
2nd AD : Steve Berron
Unit Manager : Valentin Achilli
2nd Unit Manager : Romain Deron
Driver : Boris Biaou & Sebastien Bottary
Runner : Félicien Pinot
Catering :The Chaud Must Go On
Gaffer : Xavier Sentenac
Electrician : Nicolas Sanchez & Nicolas Voillequin
Key Grip : Alexandre Chapelard
Grip : Clarence Malaper
Art director : Elise Puzos
Assistant Art director : Livia Lattenzio, Emilien Legros, Alice Proux & Asma Jouini
Stylist : Maud Dupuy (@maud.dupuy)
Stylist’s rep : Cosmic (@cosmicagency_)
Assistant Stylist : France Hofnung
MUA : Anouk Haïf
MUAH : Clémence Dolmaire
Hair Dresser : Elvire (@the_prod_paris)
Sound Studio : THE
Sound producer : Raphael Fruchard (@thefruch)
Music supervisor : Antoine Le Guern
Sound engineer : Thomas Gabrie
𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆!
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𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - [ Ссылка ]
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