CEO & Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $100 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions—Hawke Ventures, which raised $25M in its second fund, and most recently HawkeZ, an agency offering brands the tools needed to tap into GenZ. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers
In this Episode we discuss the reality of being an entrepreneur and owning a business, common mistakes entrepreneurs make early in their career's, a unique perspective on the mental health of business owners, what to look for in a good marketing agency, the lack of good practices giant brands are able to get away with, the trajectory of social media advertising, and much more!
Connect w/ Erik Huberman:
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Read "The Hawke Method:" [ Ссылка ]
Connect w/ Eric Elliott:
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Text: 843-279-5843
Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US.
Eric is also the host of The AdCast, a premiere marketing podcast. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others to follow their dreams and positively impact the world.
Brought to you by VIP Marketing.
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
Visit www.vipmarketing.com to learn more.
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00:00:00 Erik Huberman/Hawke Media Introduction
00:06:12 Story of a CEO who forced his employee's to take vacations
00:07:24 The Problem With Hustle Culture
00:07:46 How Hawke Media Got Its Name
00:08:58 How Entrepreneurs Screw Themselves With Unrealistic Expectations
00:09:17 People Underestimate How Difficult It Is To Sell A Business
00:10:21 Shoutout to Erik's Wife!
00:11:25 Erik's Interesting Take on Mental Health
00:12:34 The Truth About Not Having Time
00:13:02 Where Wealth Is Created
00:15:07 Your Employees Will Never Work As Hard As You
00:16:28 A Word From Our Sponsor
00:22:58 Marketing Is The Wild West
00:25:52 3 Things To Look When Hiring A Marketing Agency
00:39:20 Big Brands That Still Don't Know Their Audience
00:44:26 Copying People On Social Media / Going Viral
00:46:06 How To Keep Up With The Trends and Constant Algorithm Changes?
00:47:06 NFT's
00:52:06 Hiring Has Changed
00:55:25 What Would 2022 Erik Say To 2008 Erik?
00:58:50 The Truth About Failed Businesses
01:00:49 Lightning Round
01:03:58 Wrapping Up
#marketingpodcast #adcast #entrepreneurpodcast
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