The original films, music videos and motion design you see on STASH, took a long time to produce by some of the world's top creative minds. Show your appreciation to them, by "liking" it and sharing it on your social networks. Thanks! Stay in touch and subscribe at [ Ссылка ]
Tvc :30
Client: DIAMOND FOODS, POP SECRET
Agency: GOODBY, SILVERSTEIN & PARTNERS
Director: JOE BURRASCANO
Animation: NATHAN LOVE [ Ссылка ]
Mike Harry, Executive Producer, Nathan Love, NY: "Goodby, Silverstein & Partners came to us with the concept of a family of Kernels who get so into watching a film that their excitement ultimately causes them to pop.
"We wanted these spots to play out like :30 second sitcoms instead of commercials. Studying some of our favorite TV shows, we took cues from set design and scene layout. We also paid close attention to character development: The Kernels were the star of the show so each one of them had to be interesting in design and personality.
"We knew we had to incorporate the Pop Secret logo into the scene and initially struggled with where to place it. Early in the creative process we discovered the best place to put the branding was, well, everywhere. The combination of a blue, movie-lit room with golden, buttery kernels was a match made in heaven. Walking away from these spots you remember two things - pop corn and watching movies at home.
"The technical challenge was making the texture of the popped kernels look fluffy and delicious. We took magnified photo reference of actual popcorn and quickly realized the shape and textures proved too unappealing blown up to these sizes. Our artists ended up re-designing and digitally painting the popped kernels to allow for more 'taste-ability' and to make them lovable characters that would look great animated, lit, and rendered.
"Working with GS&P was a great experience - we were able to offer input into the scripts and the casting of the voices for the characters. We also produced the original score and sound design.
Schedule: Three weeks.
For Goodby, Silverstein & Partners CD: Steve Simpson Associate CD: Erik Enberg AD: Jason Warne Copy: Jon Wolanske Producer: Rob Sondik Account director: Darren Brady-Harris Account manager: Julie Evans Assistant account manager: Thaddeus Scannell
For Nathan Love Director: Joe Burrascano EP: Michael Harry Producer: Rob Marmor Production coordinator: Dennis Samatulski Project lead: Anca Risca Sound design: Drew Skinner Music composition: Drew Skinner Editing: Kristjan Zaklynsky Concept art: Sylvia Apostol, Brad Johansen, Anca Risca, Ylli Orana, Morgan Schweitzer, Michelle Czajkowski Character design: Anca Risca, Ylli Orana Environment design & Layout: Brad Johansen Storyboards: Morgan Schweitzer Character model/texture artist: Ylli Orana Environment models: Sylvia Apostol, Youngmin Kim Environment textures: Sylvia Apostol, Christina Ku, Roland Womack, Brad Johansen Animation leads: Ryan Moran, Dave Han Animators: David Han, Pat Porter, Kyle Mohr, Doug Litos, David Lam Rigging lead: Frank Naranjo Character/prop/environment rigging: Vadim Kiyaev Rigging cadet: Marc Berrouet Lighting/compositing Lead: Mats Andersson Lighting: Mats Andersson Compositors: Anca Risca, Weito Chow, Max Kornev, Denis Kozyrev Matte Painting: Denis Kozyrev Effects compositor/animator: Chase Massingill Pipeline TDs: Jesse Clemens, Stephen Mackenzie
Toolkit Maya, ZBrush, After Effects, Nuke, Temerity Pipeline
Follow us on: Google+: [ Ссылка ]
And our affiliate social networks:
Twitter: [ Ссылка ]
Facebook [ Ссылка ]
