K.R.Nagarajan, Founder, Ramraj Cotton| Brand Story| CRS (2018)
About Chennai Retail Summit:
Chennai Retail Summit will aim at providing a platform for retail leaders and executives to engage in lucid and focused dialogue with their industry friends and other service providers and examine their management objectives in a vibrant environment.
CRS brings together decision makers from across Indian retail industry, offering an opportunity to meet with experts and solution providers who can help them achieve their goals. As Chennai Retail Summit 2018 delegate, you will get to network and interact with the top retail experts and leaders to take away knowledge and enhance your understanding of the retail industry. Chennai Retail Summit will bring together iconic retailers from around the region to share their insights and real-life examples of using core values to build profitable businesses that have created immense goodwill and value which has in turn reflected positively on their valuation.
About Retailers Association of India:
Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all stakeholders for creating the right environment for the growth of modern retail industry in India. We encourage, develop, facilitate and support retailers to modernize and adopt best practices that will delight customers.
About Ramraj Cotton:
Ramraj Cotton was founded at Avinashi, by entrepreneur and visionary, Mr. K.R.Nagarajan. The company was started with single, unwavering vision – to deliver quality men’s ethnic wear to people in the southern states.
Ramraj Cotton started out small in the year 1983. With very limited resources and very little financial leverage, Mr. K.R. Nagarajan founded the company on big dreams and huge aspirations.
With several years of marketing experience to back him, Mr. K.R. Nagarajan understood one simple success mantra – the power of branding. He understood that if his product has to stand out, people need to identify it by a brand name. That’s how the brand Ramraj was born. (Ramraj incidentally , is a combination of two names – Founder Mr. K. R. Nagarajan and his father Mr. Ramaswamy).
The company’s mantra of ‘quality without compromise’ was the driving force behind its astounding success, even during those early years. Slowly but surely, the company made definite inroads into the South Indian market.
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