Recognized for well over a decade as one of the leading authorities on customer-focused relationship management strategies, Dr. Martha Rogers is an acclaimed author, business strategist, and a founding partner of one of the world's premier customer-centered consultancies. Business 2.0 Magazine named Martha Rogers one of the nineteen "most important business gurus" of the past century. The World Technology Network cited her as "an innovator most likely to create visionary 'ripple effects'." Martha Rogers' counsel and insight are regularly sought by Fortune 500 and Blue Chip executives. Her experience in documenting customer value, and her expertise in applying "out-of-the-box" thinking makes Martha Rogers equally popular among the global media, engagement planners, event organizers, as well as corporate and association leaders who are eager to learn more about customer-centric concepts and methodologies.
Martha Rogers' thought leadership and presentations routinely focus on the business issues that today's global enterprises are grappling with, while trying to maintain a competitive edge in their marketplace. These include: Balancing long- and short-term goals by managing customer value, building stronger customer relationships and customer experiences, what engagement, innovation and trust mean for the future viability of every business, how to cascade the changes needed in an organization to build the value that customers create, how to use increases in customer revenue and customer equity as the basis for compensation and reward, and why and how to overhaul your business model before your competition does it for you.
Martha Rogers' (with Don Peppers) thinking is embodied in their book, Rules to Break & Laws to Follow. Named as the inaugural title to Microsoft's "Executive Leadership Series" this timely publication addresses the challenges of success in a world where networked customers and engaged employees may hold more power than the influence of your brand. The book further exposes the crisis of short-termism that is rampant in business today, Their book Return On Customers advanced these concepts documenting that the customer base is capable of driving a company's long-term economic worth. It climbed to the top 20 business books on Amazon, and was a top-ten best-seller. Fast Company named the book one of the 15 "most important reads" and cited the book again on their list of the 25 "Best Books" in business.
An Adjunct Professor at the Fuqua School of Business at Duke University, Dr. Martha Rogers is the co-director of the Duke Center for Customer Relationship Management. She is widely published in academic and trade journals, including Harvard Business Review, Journal of Advertising Research, Journal of Public Policy and Marketing, and Journal of Applied Psychology. Martha Rogers has been named International Sales and Marketing Executives' "Educator of the Year."
Dr. Rogers began her professional career as a copywriter and advertising executive, and earned her Ph.D. at the University of Tennessee as a Bickel fellow.
More About Speaker, Martha Rogers . . .
Among the other best-sellers authored by Don Peppers and Martha Rogers, their first—The One to One Future—was named by Inc. Magazine's editor, as "one of the 2 or 3 most important business books ever written" and is widely acknowledged as the bible of the customer strategy revolution. Enterprise One to One, received a 5-star rating from the Wall Street Journal. One to One B2B made the New York Times business best-seller list within a month of its publication. Martha Rogers and Don Peppers' books have sold well over a million copies and appear in a total of 18 languages.
Dr. Martha Rogers has also led several large subscription-based research studies focusing on particular aspects of CRM. She serves on the Board of Directors for ClickSquared and eGlue.
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