We are proud to launch our new fully electric professional range with “Loved by Pros for 100 Years”, an advertising campaign created in collaboration with BETC.
It’s an ode to the relationship between a professional and their utility vehicle that will accompany the launch of this new electric range on TV and in major media. Citroën and its agency BETC have envisioned an ice ballet as epic as it is delicate, set to the iconic “Up Where We Belong” by Joe Cocker, a dreamlike and joyful metaphor for the sense of satisfaction professionals feel when they drive their Citroën vehicle.
