⚒ HANDFUL RESOURCES
Rank Tracker: [ Ссылка ]
How To Do Keyword Research — SEO Guide in 2024 – [ Ссылка ]
SEO How-To: Mapping Keywords to Content – [ Ссылка ]

In this video, we'll show you how to do keyword research and focus your efforts on those keywords that really count and can bring you more traffic and revenue in the future.

For your convenience, we've divided the keyword research process into seven steps. From creating a list of seed keywords to building a keyword map and monitoring the results.

Step #1. Create a list of seed keywords
This is where the process of generating keyword ideas starts. Seed keywords to help you kickstart the process of generating more keywords.

Step #2. Choose SEO tools to use
We’ll show you how to use Google Ads Keyword Planner, Google Search Console, Google Trends, SEO PowerSuite’s Rank Tracker + Reddit, and niche forums to generate thousands of keyword ideas.

Step #3. Generate your keyword list
In this part of the video, we’ll explore some of the keyword research methods in Rank Tracker (TF-IDF Explorer, Related Searches) in more detail.

Step #4. Filter your data
After you’re done with generating keyword ideas, it’s time to filter your list to exclude useless results. Here we’ll talk about the most useful metrics according to which you need to analyze your keywords and pick the ones with the highest potential. These metrics include keyword length, search volume, difficulty, expected traffic, cost per click.

Step #5. Prioritize your keywords
Now you’ll need to segment and prioritize your final selection of keywords so that they are a little easier to manage and implement in your SEO strategy. In this part of the video, we’ll talk about the universal criteria for SEO segmentation: semantic similarity, search intent, search volume, and competition. And of course will show you how they work in practice.

Step #6. Build a keyword map
What's the use of a keyword map? It prevents keyword cannibalization. We’ll show you how to build one using good old Excel.

Step #7. Monitor the results and adjust your strategy
And finally, you’ll learn an effective way of monitoring the results.

Timestamps:
00:00 Intro
01:13 Why to do keyword research?
02:25 Step #1. Create a list of seed keywords
03:59 Step #2. Choose SEO tools
09:54 Step #3. Generate your keyword list
11:14 Step #4. Filter your data
15:34 Step #5. Prioritize your keywords
19:17 Step #6. Build a keyword map
20:50 Step #7. Monitor the results and adjust your strategy

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