7 Ways to Thrive as a Realtor in a Shifting Real Estate Market. In an environment with rising interest rates, possibly fewer transactions than last year, and limited inventory we may be seeing the real estate market begin to shift. This video shares how you can thrive no matter what the real estate market does.
1) Re-Engage Your Past Clients
The foundation of successful real estate sales businesses are referrals. Real estate referrals can come from friends and family, but the easiest place to generate referrals is from your past clients.
Maybe your business has been so good that you haven't made the time to stay in touch with past clients. Now is the time to re-engage those relationships. You have good news to share with them, their home's value is up! If you believe your business is built on relationships, make building and deepening relationships your business.
2) Review Your Expenses
When times are good we have a tendency to spend more and to become lax on our evaluation of how effective that spending is for our businesses. Now is the time to make a list of your monthly expenses for your business. Evaluate whether they are effective, efficient, and worthy of your investment.
Some expenses can be eliminated and others may need to be enhanced. The reviewing of your expenses should not only lead to elimination of expenses, but deployment of funds from one place to more efficient strategies.
What you inspect, you can expect to perform better.
3) Refocus on the Fundamentals
What was it that led to your early or past successes? What were the specific activities you did that led to your business's growth? What worked for you in the past will likely still work for you today. Go back to the basics of your business and continued growth will follow.
4) Respect Exiting Agents
The real estate business has a natural flow of agents coming into the business and as markets shift we naturally have agents exiting the business. One way to continue to add new clients to your business is to become the referral partner for the agents that are leaving the business. Many of the agents that leave the real estate business have built relationships that will be buying or selling in the coming months or years. Becoming the resource and agent of choice for exiting agents can yield additional deals and new relationships for your business.
5) Refresh Your Online Presence
Has it been a while since you have refreshed your real estate social media accounts and your personal social media accounts? Now is the time to make sure your real estate marketing program includes fully updated and refreshed social media profiles.
6) Renew Your Mind
There is never a better time than during a shift in markets to renew your mind through expanding your knowledge base. Study your current market and know your local numbers better than anyone else. Read books on marketing and sales to increase your ability to serve your clients. Watch videos and listen to podcast from industry experts, so you can be the most highly trained and qualified real estate sale professional in your market.
Your business can only grow to level at which your knowledge has the capacity to handle.
7) Remember Your Why
Always stay focused on why you got into this business. Your why will sustain you when things re difficult. It will give you the ability to persevere when others pull back at the sign of adversity. Your why is exactly what you need to focus on to see dramatic growth while others my decide to quit or slow down.
Keep your why if front of you at all times and success will follow, no matter what the markets do.
If you would like more training and real estate motivation you can subscribe to our page or also connect with Jimmy on:
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If you are considering a move from your current brokerage in Northwest Florida let's connect to see if Berkshire Hathaway HomeServices Beach Properties of Florida might be the perfect place for you to grow your dream real estate business.
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