Social Media for Scientists - How to promote your research using social sites such as Facebook, Twitter and more.

For a beginner, social media can seem like a foreign culture. The thought of joining in the miasma of texts, posts, and tweets, can be overwhelming, but it does not have to be. Today, so many are on platforms such as Facebook, Twitter, etc., but following the crowd is certainly no reason to sign on. However, the ever-growing population of people getting news from and sharing news through these platforms is. Research suggests people are significantly influenced by the tone of social media posts following online articles regardless of credibility. While this may be frustrating to hear, it should also be heard as a call to join the social media ranks to promote science literacy and appreciation. But how does one dive into the sea of posts and make an impactful effect without being drowned out? Where can one learn the language of social media? This video addresses these questions, introduces viewers to the various social media platforms, and aids in developing a sense of the communication styles and “rules” used therein.

Short Cuts

0:45 Why you should join social media
1:35 Social media goals
2:20 Activity #1 - What are your social media goals?
2:50 Common fears of communicating your science online
3:23 Dropping the jargon
4:39 Activity #2 - Spot the jargon
7:08 Craft your message
7:41 Activity #3 - Research - Post - Tweet: Download the abstracts - [ Ссылка ]
8:40 Wrap up

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