Learn more about Bazaarvoice's commitment to authentic content at [ Ссылка ]

We're passionate about the power of authentic conversations to change the world, both for consumers and for the businesses who know how to listen to them.

With the launch of our Authentic Reviews Trust Mark, we've gathered together all our resources on authenticity, including best practices for working with user-generated content, our latest research into how consumers perceive the trustworthiness of brands and collected perspectives on what it means to be authentic.

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