In this Magnite Minute, Mark Douglas, President and CEO at Steelhouse discusses CTV KPIs both from the perspective of brand advertisers who have traditionally leveraged linear TV as well as performance advertisers who are relatively new to TV advertising.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served. Meanwhile, performance advertisers are looking at all of that in addition to verified visits, conversions, return on ad spend and other metrics that give more insight into consumer behavior after viewing an ad.

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