Why I started OMATA — and my vision and ethos for the future. Thank you to all my friends in and out of my beautiful cycling community for your continuing support over these 6+ years. You are all like family. Thank you for believing in OMATA and what OMATA stands for.
Thanks especially to Joni and Dani Hasel for nudging me to make a 'founders story' tiny film and for making me comfortable talking about what this whole endeavor means to me.
![](https://i.ytimg.com/vi/_hSwXTxvlnU/mqdefault.jpg)