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SVEEP is the flagship program of the Election Commission of India for voter education, spreading voter awareness and promoting voter literacy in India. It is a multi-intervention programme that reaches out through different modes and media to educate citizens, electors, and voters about the electoral process in order to increase their awareness and promote their informed participation. SVEEP is designed according to the socio-economic, cultural, and demographic profile of the state as well as history of electoral participation in previous rounds of elections. The Commission produces several voter awareness materials and disseminates the same through various mediums/platforms of communication i.e Print Media, Electronic Media, Social Media etc.
SVEEP Goal & Vision : To enlighten, enable and empower every citizen to register as a voter and cast his/her vote at every election in an informed and ethical manner. Universal and enlightened participation of citizens in elections and democracy.
SVEEP Strategy IV vision document Objectives (2022-25):
The objectives envisaged for SVEEP as per the strategy document for 2022-25 are:
Increase voter turnout to 75% in Lok Sabha elections 2024 by:
Purifying the electoral roll of every polling booth
Bridging gender gap in enrolment and turnout
Ensuring inclusion of all non-voters/ marginalised sections through targeted interventions, technological solutions and policy changes
Addressing urban and youth apathy in electoral participation
Turning around all low turnout constituencies and polling stations
To enhance the quality of electoral participation in terms of informed and ethical voting through continuous electoral and democracy education
