There are lots of misconceptions about backlinks floating around. In this post, we'll bust some of the most common myths and provide a bit of guidance about what you should do instead. But before we get into the common misconceptions about backlinks, let us first clear up what backlinks are and what they’re for. Backlinks are a fundamental part of the search engine optimization process. Google, which is the world's most popular search engine, uses them to determine a website's authority so that it can show relevant and authoritative results in response to searches.
A backlink is a hyperlink on an external website that links to your site. In the SEO world, backlinks have been a hot topic since the 90s, and they’re still one of the biggest ranking factors to date. Backlinks are important because they are like votes, and the more votes a website has, the more authoritative it becomes in Google’s eyes. There are three types of backlinks: natural, manual, and self-created. Natural backlinks are earned through providing value to users, manual backlinks can be created through guest posting on other sites, and self-created backlinks can be created by doing things like submitting content to directories and social bookmarking sites. Backlink use is an important part of search engine optimization, or SEO, because it helps establish a website’s authority with Google.
The more high-quality backlinks a site has, the better its chances of ranking highly for relevant search terms. The best way to get high-quality backlinks is to create valuable content that people will want to read and share. One effective way to do this is by writing blog posts about topics in your industry that will be interesting to readers. Now that you have an idea of what backlinks are and why they’re important, let’s now get into the different myths people have about link building. Myth #1: You can get all the backlinks you want if you just ask for them. Fact: No one owes you a backlink! The best way to get quality backlinks is to publish great content that people want to link to. Myth #2: You should only get links from high-authority sites. Fact: A mix of link types, including links from social media and lower-authority sites, is ideal because it's more natural. While your goal should be to earn links from as many relevant, high-authority sites as possible, it's not realistic to expect that all your links will come from those sites. In fact, it's not good for your site if they do! Myth #3: If you don't pay for backlinks, they're useless. It's true that paid backlinks are a valuable and increasingly common practice, but there are plenty of free ways to get high-quality links. For example, you can use link building tools such as Ahrefs to find competitors who rank well in Google search results, then reach out to them with a proposal to write guest content for their website or blog. Myth #4: The more links you have, the better. Quality over quantity should be your motto when it comes to backlinks. High-authority websites will have more weight in Google's search algorithm than smaller and less reputable sites. There are also numerous bots crawling the internet and looking for spammy link-building practices, such as purchasing links from paid directories or using automated tools that blast out your links across the web, so quality is absolutely essential if you want to avoid being penalized by Google. Myth #5: Backlinks aren't necessary in a PBN.
Fact: If you have a private blog network (PBN) but aren't using backlinks on your sites, you're missing out on a huge opportunity for growth and revenue. Using backlinks is a great way to build trust among your users and boost your SEO. Even if you're only using one article for each domain, incorporating backlinks can help you boost your SEO score dramatically.
Myth #6: You can do link building yourself. Fact: Link building is one of those tasks that looks easy from the outside, but once you start trying to do it yourself, you realize how complicated it is!

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