Reference Lists:
Ana.net. 2018. Airbnb’S Global Connections Strategy Lead On How The Brand Leverages Influencers. [online]
Baker, K., 2020. 15 Best Social Listening Tools To Monitor Mentions Of Your Brand. [online] Blog.hubspot.com.
Charlesworth, A., 2018. Digital Markting: A Practical Approach. 3rd ed. Alan Charlesworth.
Mcgruer, D., 2020. Dynamic Digital Marketing. Dawn Mcgruer.
D'Amours, A., 2018. What Is Airbnb? Here's An Introduction - Flytrippers. [online] Flytrippers.
Genera, L., 2020. What Is Lead Generation In Digital Marketing? | Lead Genera. [online] Lead Genera.
Growth Manifesto. 2019. Airbnb’S Growth Strategy: How They Attract And Retain 150 Million Users | Growth Manifesto. [online]
Mediakix. 2020. Case Study: Airbnb's Celebrity Instagram Influencer Strategy. [online]
ParadiseTerra. 2019. The Ultimate Digital Marketing Strategy Of Airbnb | Paradiseterra. [online]
Rawes, E. and Lacoma, T., 2020. What Is Airbnb? What To Know Before Becoming A Guest Or Host | Digital Trends. [online]
Search Engine Journal. 2015. 4 Digital Marketing Strategies: An Airbnb Case Study. [online]
Tran, T., 2020. What Is Social Listening, Why It Matters, And 10 Tools To Make It Easier. [online] Social Media Marketing & Management Dashboard.
Venables, C., 2019. How To Increase Organic Traffic For Your Website In 10 Steps. [online] Exposureninja.com.
![](https://s2.save4k.ru/pic/_oVnG33YXZw/maxresdefault.jpg)