How is WhatsApp Cloud API Billing Calculated and How is it measuring the requests?
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Conversation-Based Pricing
Businesses using the WhatsApp Business Platform are charged per conversation, which includes all messages delivered in a 24 hour session. See About Billing For Your WhatsApp Business Account for more information.
WhatsApp Business Platform conversations fall into two categories that are priced differently:
User-initiated: A conversation that initiates in response to a user message. Whenever a business replies to a user within the 24 hour customer service window, that message will be associated with a user-initiated conversation. Businesses can send free-form messages within this 24 hour customer service window.
Business-initiated: A conversation that initiates from a business sending a user a message outside the 24 hour customer service window. Messages that initiate a business-initiated conversation will require a message template.
Free Tier Conversations
The first 1,000 conversations each month are free. This way your business can build experiences your customers will love before having to pay. Each WhatsApp Business account (WABA) will receive 1,000 free conversations per month. These conversations can be either user or business-initiated. Even if a WABA has multiple numbers attached, the free tier threshold is still 1000, as the free tier is provided at the WABA level. The free tier is refreshed monthly, based on the timezone associated with the WABA.
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