Are you trying to build your customer loyalty? Or maybe you're just simply trying to find more ways to build rapport with your customers. In this video, I'm about to go over seven things I've learned when it comes to building customer loyalty and how to build customer loyalty.

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0:00 - Introduction to How to Build Customer Loyalty

1:04 - Tip 1: Answer every message within one business day, if not, within a few hours

The important thing here is to build the habit and the expectation from your customers that you are responsive and that you are ready to serve them whenever they have any potential issues.

Build that sort of expectation in place and hold everybody on your team to that same standard.

2:19 - Tip 2: Communicate the way your customers like to communicate.

Ask your customers early on if they prefer to communicate with you via email, phone, text, conference, or whatever.

You want to be able to leave a note in your CRM that takes note of their preferences. That way, when you actually need to get in touch with them later on you're going to actually be able to reach them in the highest probability way.

3:39 - Tip 3: Recall past conversations and goals of clients.

Make sure that you can show that you listen. Clients are so used to being just sold something and then never hearing from you again so when you show that you can recall small things from past conversations, you show that you're more than just a number or a contract to them.

4:46 - Tip 4: Show your gratitude at least twice a year.

It can be as simple as a quick video message, a handwritten thank you note, or a small token of appreciation. The key to this step is to make sure that it doesn't come off as contrived or disingenuous.

I recommend you take a step back and think about the last time that a company expressed appreciation for you and think about what you liked, what you didn't like and what you would have improved

5:40 - Tip 5: Be proactive when meeting needs.

Reach out ahead of time when it comes to things like renewals and other key events in your customer success journey. You should act like a fiduciary as much as possible when it comes to the responsibility of delivering the core value of what your product or service intends to do for them.

7:22 - Tip 6: Follow through on past feedback received.

Back in our early days, I would always leave little notes for myself as to different pieces of feedback that I was hearing from both prospects as well as customers.

I would make sure that I reached back out to that group of customers that I left that note on and then tell them about the fixed that we had implemented for their particular issue.

8:16 - Tip 7: Create a home for your superfans.

As you get more and more super fans, you're going to want to create a place where people can embody your brand and share their love for your brand with others.

Two of the easiest ways that companies do this today is through training or certification programs and workshops or affiliate programs.

9:32 - Two Big Takeaways to Remember:

1. Going the proverbial extra mile really does make a big difference, and is the easiest way for you to build extreme customer loyalty.
2. Doing the small things, make the world of a difference. If you can help your customers feel like they are interacting with a mom and pop shop, even if you aren't a mom and pop shop, it'll build customer loyalty like crazy.

✍️ COMMENT BELOW:
What have you done in the past to build customer loyalty? Or after hearing about the things that I've learned, tell me what you're thinking about doing to build customer loyalty.

Grow with Will is all about helping you grow your business, get more customers, and hone your business acumen. I teach you the real-world business skills you didn't learn in school to help take you from zero to self-starter.

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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.

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