Victoria's Great Ocean Road is some of the most stunning coastline in the world. Local holiday booker Great Ocean Road Holidays engaged Bengar to create a campaign to compete with widely advertised tourism and interstate holiday destinations.
Bengar aimed at creating cinematic and emotive storytelling to connect to audiences. We ask viewers to "stay" in Victoria and book accommodation with Great Ocean Road Holidays, rather than travel interstate for a beach holiday.
Director Ben Gartland says, "The Great Ocean Road is such emotional territory, so we created a visual story about reigniting a relationship. Stay."
The TV campaign is currently on air on Channel 10, 11, One and in newsprint.
We hope you enjoy!
