"Effects of News Framing and Third Party Moral Licensing on Organizational Reputation" is research by Courtney M. Callaghan, Nicholas Mannweiler and Josh Pena. This research was conducted in Dr. Kaye Sweetser's JMS 620 course at San Diego State University in spring 2020.

Using framing theory and third party moral licensing, researchers employed a 2 x 2 x 2 factorial design to test the impact of individual frames of a news story depicting employee misconduct outside of the office on organizational reputation. Results determined that frame affected perceived professional ethics standards but not organizational reputation. The news media can influence a third party moral licensing effect, however, only to the benefit of the employee and not the organization.

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