Perfumes today are being made and used in different ways than in previous centuries. Perfumes are being manufactured more and more frequently with synthetic chemicals rather than natural oils. Less concentrated forms of perfume are also becoming increasingly popular. Combined, these factors decrease the cost of the scents, encouraging more widespread and frequent, often daily, use.

Using perfume to heal, make people feel good, and improve relationships between the sexes are the new frontiers being explored by the industry. The sense of smell is considered a right-brain activity, which rules emotions, memory, and creativity. Aromatherapy—smelling oils and fragrances to cure physical and emotional problems—is being revived to help balance hormonal and body energy. The theory behind aromatherapy states that using essential oils helps bolster the immune system when inhaled or applied topically. Smelling sweet smells also affects one's mood and can be used as a form of psychotherapy.

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