As Britain prepares to exit the EU, how your brand is perceived within the UK and internationally is more important than ever. This #keyinsightswebinar is an inspirational and insightful guide to help you plan, build and manage a robust brand for the UK and international markets. You will consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences.

What you'll learn:

• The necessity for a brand
What is a brand?
Why do I need a brand?
Brand valuation

• Brand creation
Brand focus.
Brand strategy
Brand culture

• Brand implementation
Brand design
Brand identity
Brand experience

• Brand sustainability
Employer Branding
Brand standards
Brand protection
Brand delivery

Presenter: Paul Hitchens, CIM Course Director

The webinar was recorded on 18 March 2019.

To find out more about building your export capabilities, visit CIM's dedicated Export Ready Knowledge Hub ([ Ссылка ]) for small and medium-sized enterprises.

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