Most brands lose money with influencer marketing. Don't be one of those brands. This video outlines everything you need to know to have success with influencer marketing.

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1. BEST WAYS TO WORK WITH INFLUENCERS `
Paid posts - This is when you do a deal where you send the influencer your product and you pay them to post to their Instagram, TikTok or Youtube profile. Paying for a dedicated post to an influencer profile is the most direct type of influencer partnership. This type of influencer partnership has the most risk because you never know which ones are going to get sales.

User Generated Content (UGC) - User Generated content can give your brand a more authentic feel. and it shows potential customers how real people use your product. And the nice thing about influencer Content is that you can use it across all you marketing channels. For example, if your business is already doing Facebook ads, one way to use influencers is to pay them to make engaging User Generated Content (or UGC) ads. UGC ads can be key to getting more sales, because having real people showcase and talk about your product can be WAY more interesting than a boring product photo that you might use in an ad.

2. HOW MUCH TO PAY INFLUENCERS
Getting influencers to create User Generated Content - $100-200 per video
Instagram influencer rates can be a bit all over the map, but if you want an influencer to post to their profile market rate is you about $10 per 1,000 followers.

Tiktok will get you the most value because the content is usually more entertaining and has more potential to go viral than Instagram or Youtube. TikTok influencers are the least expensive to work with because there are fewer brands that means there’s less competition for TikTok influencers. On TikTok you can work with influencers with 100,000-500,000 followers for $200-500.

Youtubers are also more likely to have stronger relationships with their audience because of the longer video format. As a result, youtube influencers are the definitely priciest to work with. Working with smaller Youtubers can start between $500-1,000 for a mention, and $2,000-3,000 for a dedicated review video.

3. TIPS FOR SUCCESSFUL INFLUENCER PARTNERSHIPS
Gauge the influencers enthusiasm. Make sure that influencer is excited to use your product. If the influencer is lukewarm or skeptical about your product, the collaboration will almost definitely fall flat.

Create a Brief. If you are paying the influencers, you definitely need to create a brief. A brief is a guideline for the type of content you want them to make. Your brief should outline talking points the influencer can reference about your product, and Do’s and Don’ts for the influencer to remember, so they know what kind of content they should create. You can even include examples of other videos or ads you like.

Frequency can get you better results. Frequency is basically how often an influencer posts about your product. If you can, spread out your posts over a a few days or weeks so their followers have more chances to see your brand and it shows them that the influencer really supports you.

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