The Collaboration
The GIGI HADID X MAYBELLINE Collection features three distinct looks: EAST COAST GLAM, WEST COAST GLOW and JETSETTER, each representing Gigi’s favorite makeup style coast-to-coast.
Gigi worked with Maybelline New York’s research and innovation team to design a line that truly represents her signature looks and personality.
She was inspired by family and childhood best friends, as well as places close to her heart.
Over the past year, Gigi hand selected the key looks, created just the right shades, and co-designed packaging and product formulas to deliver this limited edition collection.

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