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There are a ton of misconceptions out there about what SEO is, how it works and if it is still relevant. SEO is all about getting your content in front of the right audience at the right time. Search engines are often the first place people go when they need to find a solution to their problem. Here are two stats that prove why SEO is so important.

Did you know that SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate?

For Google, a study from Slingshot SEO shows 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.

These stats alone prove why SEO needs to be a part of your overall inbound marketing strategy.

In this episode of the SMA Marketing Minute as we discuss What SEO Really is and Why It Still Matters.

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