Are you utilizing hashtags to get maximum exposure for your brand or client’s Twitter account?
If you are not using hashtags, your content is going to sink into a sea of tweets. On the other hand, if you are using too many hashtags, your message is going to lose its value.
Hashtags are a handy way of grouping and categorizing tweets, and they help people follow topics in which they are interested. Anyone searching for a specific topic can find relevant tweets immediately rather than having to scroll through their Twitter feed. Twitter's research found that tweets with hashtags increased engagement - clicks, retweets, favorites, and replies - for individuals and brands.
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