Power Point files for this course are at [ Ссылка ]
How to get users for a mobile app. Marketing strategies. Marketing plan. Go to market strategy for making your app stand out in the app store, connect to relevant market segments and retain users for long term returning loyalty.



Making an app go viral is a dream, but must be accompanied by a valid marketing strategy. This video shares some insights from Google's research into which apps are downloaded, how much they cost and which categories work best with certain strategies.


This video is part of a course on managing the process of design, build, deploy and market mobile applications.

Index
0:00 What is this app development class?
0:47 App business plans
1:10 How does the value proposition of your app match with your advertising?
1:35 In what ways are apps usually discovered by users?
2:50 How important are search engines to app discovery?
4:12 What factors influence users to choose to download an app?
5:30 How to friend recommendations affect the decision to use an app?
6:25 How important is free or price in the success of an app?
Links:
Power Point files available at [ Ссылка ]

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