Kia's best-selling Ceed range has received a range of bold and contemporary enhancements for 2021, including dynamic and athletic design accents. The Kia Ceed five-door hatchback, Ceed Sportswagon estate and ProCeed shooting brake versions will each reveal an entirely redesigned front-end, sporty updates to the rear, restyled alloys and refreshed body colours and interior when the new models go on sale at the beginning of Q4.
The Kia Ceed family offers one of the most comprehensive C-segment line-ups on the market, and its enduring presence in the Kia range highlights the model's outstanding customer appeal and reputation. Long recognised for its key role in establishing the Korean brand in Europe, the Ceed range was Kia's first car designed, engineered and built in Europe specifically to appeal to European tastes. Now contributing to 28 per cent of Kia's European market share, the Ceed range remains a strong contender and stands confidently alongside many best-selling brands that have dominated this segment for decades.
Bold and contemporary design
From the outside, the rejuvenated exterior speaks of vitality, creating a contemporary and dynamic stance. A completely redesigned front end features Kia's new logo, a simplified graphic of the company name that reflects the ethos 'movement that inspires'. Special attention has been given to make each variant (including GT Line and GT versions) more unique and distinct from each other.
The iconic tiger-nose grille, which makes the Kia Ceed a recognisable Kia, is upgraded to a black gloss finish with satin chrome upper and lower wing-shaped garnish for a sleek and modern appearance. To the sides, two large side air intakes shoot through the front bumper creating the sportier look. The 'wing' inspired theme repeats in other elements of the front redesign, such as the satin chrome trim on the lower air intake grille and the sweeping side garnish which extends into the front wheel arch. On the rear, to highlight the simplicity of the new Kia badge, the surface between the LED combi lamps has been smoothed out to accommodate the sleek new brand emblem. A new glossy black diffuser is added to the sporty rear bumper, which also echoes the satin chrome finish seen at the front of the car.
New headlamp designs have been introduced on all Ceed models, with full LED headlamps on ProCeed 'GT-Line S' and 'GT' versions featuring daytime running lights for added road presence and safety. Three arrow-shaped modules surround an integrated LED fog light and high/low beam modules. These daytime running lights (DRLs) also act as the Ceed's turn signals. GT-Line variants of the five-door hatch gain newly designed LED combination lamps comprised of 48 honeycomb-shaped modules surrounded by a red frame. The multi-functional lamps are positioned into five rows, covered with tinted glass. The LEDs on certain rows light up sequentially when the driver uses the turn signals.
The side view reveals eye-catching new alloy designs across all variants in the line-up. Six striking styles are now available, three of which have been launched for the first time with this latest update: 16-inch alloys finished in silver; glossy black 17-inch alloy rims available exclusively on the GT-Line; and super sporty 18-inch alloys with red accents for GT variants.
The Kia ProCeed GT will turn heads thanks to bespoke design upgrades, including vibrant red accents at the front, side and rear to highlight the car's sporting prowess. The signature tiger-nose grille on this range-topping model is formed from two-shot injection moulding to create a distinctive glossy black and red finish with dark chrome upper and lower trim. To the front, the GT's bumper displays a glossy black air intake grille with a specially developed 'GT red' trim at each end of the air intake grille. The sporty rear diffuser is accented by round dual exhaust tips and the distinctive new red trim. The GT now sits proudly on 18-inch dark metal alloys in a dedicated GT design with unique red wheel caps.
To further enhance the exterior updates, two new colours are added to the line-up to replace the current Copper Stone option: Orange Fusion and Machined Bronze.
A modern premium interior
Onboard the updated Ceed, the driver is instantly welcomed by chic interior décor, sophisticated soothing colours, tactile materials, and a layout designed to put all occupants at ease. The panoramic sunroof provides a connection to nature and creates a greater sense of space for occupants to feel inspired.
Seating is available in nine upholstery finishes, four of which are new with this upgrade. Choices include the black suede leather bucket seats .
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