The 3 Things that every VC Fund wants to see in your Startup
1️⃣ Past Achievements of the Founders / Founding Team
👉🏼 VCs back a killer team even before they look at the product or the market. If there was just one deciding factor, it would be the Founding Team. Therefore, it helps if you’re an IIT-IIM guy or one from a marquee academic institute. It helps if you were in MBB.
👉🏼 If none of that, it helps if you’ve achieved something which could be national news, or at least state level. Or if you’ve built something great as a part of an organisation in your employment. Past achievements of founders matter.
👉🏼 Think, it's the same as showing a spike on your MBA application or on your resume. Past achievements that differentiate you and show that you can hustle and execute better than the others matter. This is especially important if you're trying to raise money at the early stage and have little in terms of traction or product.
2️⃣ Serving an Unmet Need in a Growing Market
👉🏼 65% startups die because they’re building a product that not enough people want
👉🏼 It’s not the best product that wins, it’s the product that can sell the most, which does. Or, the founder, who can sell it the best, who does.
👉🏼 Which is why the size of the market and its growth rate is more important than the product
3️⃣ 10x Product
👉🏼 Your Product must be 10x better than the existing solution - 10X faster, 10x cheaper, 10x more efficient
👉🏼 Thus, it always helps that you have a Minimum Viable Product and Traction numbers to show before you approach a VC for funding - or customer validation, Net Promoter Scores, etc
0️⃣ Remember, it's in that preferential order: Founder, Market Size, Product (Traction)
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A Chartered Accountant with about 10 years of experience in areas of Tax Advisory, Startup Consulting, Fundraising, Audits, Deal Advisory, Business Modelling and contract CFO services.
Winner of the ISB Young Leader Award 2017 and the Best All Rounder, PGP Class of '17, Sarthak has also been published about in the leading financial newspapers such as The Financial Express as possibly the youngest Indian to have completed the courses of CA, CS and CMA along with a graduate degree in Financial & Investment Analysis from University of Delhi, all by the age of 23 years.
