Email Marketing 101: Unraveling the Mystery of Click-Through Rates
In this video, we dive deep into click-through rate (CTR)! This video dissects varying methods of calculating click-through rate and their significant impact on your marketing strategy.
This video will interest you if you are looking for information on any of the following: Click-through rate, Email Marketing 101, Email Campaigns, Unique Clicks, Total Clicks, Conversions, Revenue per Email, Email Testing, Marketing KPIs, Email Benchmarking.
Have you ever wondered why there seems to be no universally accepted way to calculate click-through rates in email marketing? We’ve seen agencies, vendors, analysts, and companies calculate it differently! From unique clicks over sends to total clicks over opens, the methodologies are vast and varied!
Discover the importance of strategic email testing and learn to reflect on historical data to optimize your future campaigns, making the most out of every email sent!
Key Takeaways:
Alignment is Crucial: Get everyone on the same page on how to calculate the click-through rate within your organization
Look Beyond the Clicks: Once aligned, explore deeper metrics like conversions per click and revenue per email to elevate your email marketing strategies
Strategic Testing is Essential: Harness the insights derived from click-through rates to decide what to test next and refine your campaigns.
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