Increasing brand awareness should be the number one goal of every entrepreneur, business and creative professional. If no one knows that your brand exists and cannot recognize your brand when they come across it in the marketplace, then you have some real important brand design and marketing work to do. There are many ways to improve brand awareness ranging from strategic partnerships to content development, this video will help you understand if you are taking advantage of all the opportunities that are available to you to build your business effectively and efficiently.
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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
"Imagine: How Creativity Works", Jonah Lehrer [ Ссылка ]
“Free Agent Nation” by Daniel Pink [ Ссылка ]
“Orbiting the Giant Hairball” by Gordon MacKenzie [ Ссылка ]
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll [ Ссылка ]
“Change By Design”, by Tim Brown [ Ссылка ]
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker [ Ссылка ]
“The Art of Innovation” by Tom Kelley [ Ссылка ]
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson [ Ссылка ]
“Art + Design” by Rex Ray [ Ссылка ]
“Crush It” by Gary Vayerchuk [ Ссылка ]
“Expert Secrets” by Russel Brunson [ Ссылка ]
“See You at the Top” by Zig Ziglar [ Ссылка ]
“Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi [ Ссылка ]


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Adobe Creative Suite (2017 CC)
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