ZZ Ward performs "Put The Gun Down" for Pandora Whiteboard Sessions
2.14.13 Pandora Oakland HQ

Over the years the Pandora office has had the great pleasure of receiving visits from many of these talented musicians and comedians. Some are well-established artists in town for a major show, others are in the middle of a grassroots tour, hitting coffee houses and small clubs up and down the West Coast. Sometimes we just meet up to show them around the office and learn about their careers, other times our employees are treated to a short performance. We also take the opportunity to show them the Music Genome Project and walk them through an analysis of their music, along with some data on their audience on Pandora. It's been fun to see their reaction when they learn which songs are the most "thumbed up" or how large their audience is, and what areas around the country are particularly enthusiastic for their sound.

This performances take place in front of a giant whiteboard in a common area of the Pandora Oakland office. On the day of the show one of the Pandora designers creates a unique drawing to represent each artist on the white board, which becomes the backdrop for the performance. The Whiteboard Sessions are unique because the daytime office environment calls for a different kind of performance than what people normally see at concerts. These sessions are mostly acoustic and there is a lot of interaction with the crowd. And there's lots of improvising too - recycling bins become percussion instruments. There's really nothing quite like an intimate, un-plugged show, up close and personal.

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