As a coach, I tell my students that if they want to be highly visible on social media, they need to meet a minimum standard of five posts a week, two videos, and two stories.

Visibility is more important than ability because if you're invisible, no one knows to do business with you, no matter how good you are.

But many students struggle with knowing what to post. That's why I recommend two game-changing ideas:

1. Educational marketing: When was the last time you posted something educational on social media? Try to educate your audience about the real estate market. You could talk about interest rates, inspections, appraisals, down payment programs, and much more. People love learning new things, and an educational post will establish you as an expert in your field.

2. Opinion posts: People want to hear your professional opinion, and they trust experts who deliver them. Think about highly paid professionals like doctors and attorneys—they earn their salaries by giving opinions. So why not share your opinion on the real estate market? What do you think will happen to interest rates or real estate prices? People will engage with your post, and engagement means more business for you.

Don't be invisible on social media. Start posting educational and opinion-based content to establish yourself as an expert and attract more buyers and sellers to your business.

Want to discover more social media secrets that will help you become the most in-demand agent in your market? Then join The Path!

The Path is a mentorship and coaching program for agents and brokerages.

Here's a sneak peak of what you get when you join The Path:

+ 20 Weeks of Daily On-Demand Coaching so you can find more high-quality leads more often and turn them into more listings
+ Hundreds of Downloads - System, Forms, Checklists, and scripts to make your job easier
+ Live Coaching - Multiple Times a Week
+ Goal Tracking and Activity Tracking
+ New Marketing Assets Delivered Weekly

And you get two weeks to try it out for free. Visit [ Ссылка ] to start your trial.

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