Once the world’s leading mobile brand, Nokia’s fall felt inexplicable to many at a time but not in retrospect:
1. Nokia stuck to QUERTY keypads when everyone else was moving to touchscreens
2. They opted for their own Symbian operating system when everyone wanted Android and iOS
3. They had about a decade of continuously failing marketing campaigns
4. They relied too much on their brand as a safety net
5. In 2013, they sold their mobile business for $7 billion to Microsoft
In short, Nokia chose to sit and wait while everyone else was running – a mistake you just can’t make nowadays.
#shorts #failure #history #nokia #technology #lessonslearned
