The NEW way to Market Feeder Cattle - THE FEEDER CATTLE REVOLUTION
How is the feeder cattle market revolutionizing? Why should I participate in the revolution? How can I get started? Troy Marshall, director of commercial industry relations at the American Angus Association, will explain how the traditional forms of selling feeder cattle aren’t enough anymore. Marshall will cover how cattlemen and women can capture additional value for their cattle, enroll in various marketing programs and ultimately differentiate their cattle from the herd.
Prior to joining the American Angus Association, Marshall managed his family’s seedstock operation for more than 20 years. After decades of working with Marshall Cattle Company’s commercial bull buying customers, he understands the challenges commercial producers face and how they can utilize Association programs to improve their operations. Marshall commits his daily efforts to creating opportunities for commercial cattle producers. He focuses on capturing value for cattle with superior genetics within the commercial sector. As the former director of commercial programs for the American Maine-Anjou Association and North American Limousin Foundation, as well as a market analyst for CattleFax, Marshall has a vast knowledge of all facets of the cattle industry. As a main subject of the American Angus Association, he believes it is imperative for producers to receive credit for the hard work they put in to yielding such a product.
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AngusTV is a production of the American Angus Association. American Angus is the nation’s largest beef breed organization, serving more than 25,000 members across the United States and Canada.
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TIME STAMPS
0:00 - The Transitional Feeder Cattle Market
1:02 - The Cow Calf Value Based Marketing Revolution
1:42 - How to Market Genetic Value
2:14 - What is Angus Link?
2:45 - Angus Link For The Seedstock Producer
3:10 - Angus Link For The Commercial Producer
3:50 - Join The Marketing Revolution
